Amir brings with him over 27 years of well-rounded experience in the Automotive value-chain, Franchise Development, FMCG, Packaging, Consulting and Academia.

He has led strategy implementation for the world’s best-known brands in  Saudi Arabia including Robert Bosch, Kumho Tire, Mercedes-Benz, Knorr-Bremse, Beissbarth, Zexel, Velyen Istobal, etc.

Amir played a pivotal role in establishing Bosch’s equipment business in the government sector and leading the Bosch Car Service initiative in KSA.

Amir has a proven record of leading teams, transforming businesses, maximizing revenues, managing principal-dealer relationships, attaining cross-functional efficiencies, expanding distribution networks and winning market share in highly competitive environments.

He earned his MBA from Warwick Business School, UK as a Britannia Chevening scholar. He also holds a Master’s degree in Public Administration. His achievements include bringing the world’s leading managerial recruitment firm Antal International to Saudi Arabia, which he headed as Managing Partner.